Your Criticism and Negativity Isn’t Helping Your Brand

Brad Bartlett
4 min readMay 3, 2023

The algorithm loves rage — but genuine followers want hope.

Photo by Priscilla Du Preez on Unsplash

Okay, here’s a confession from me — I LOVE Twitter.

I know, I know… these days, the bird platform can be a bit of a dumpster fire (to put it lightly).

But as a business owner and digital creator, I depend on the connections I make on social media to grow my brand and promote my work — so it’s a necessary evil.

One thing that Twitter has taught me is the importance of having a positive attitude when it comes to promoting your personal brand.

It can be tempting to focus on being the critic, naysayer, or contrarian — especially when trying to stand out in a crowded space. But when it comes to your personal brand, having this attitude can actually work against you.

Confessions Of A Twitter Junkie

Trust me, I know. I used to utilize Twitter as my personal grief chamber — unloading my complaints and frustrations about the world around me. (What’s worse, I was a pastor!)

And while this may have won me a few likes and retweets, it certainly wasn’t helping build relationships with other creators or showcasing my talents in a positive light.

Not only that, but it was also reflecting poorly on what I had to offer as a creator.

Let’s face it: People don’t want to be around someone who is constantly negative and brings their energy down.

They want an encourager — somebody who can lift them up and help them build their dreams alongside them.

Plus, people know that if you talk bad about someone else, you’ll probably talk bad about them too. And who wants to be associated with that?

Here are a few ideas to help cultivate a positive attitude for your personal brand:

1. Positivity attracts positivity.

Okay, hear me out — I’m not asking you to “fake it ’til you make it”. Instead, focus on the good in your life — even if it’s something small. These little moments can help boost your mood and remind you why you do what you do.



Brad Bartlett

Professional Freelance Copywriter. ( Musings on #freelancing, #productivity, #self-development, and more!