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The Real Cost of “Always On” in Business (And How to Turn It Off)

Brad Bartlett
4 min readDec 28, 2024

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You Can’t Scale a Business That’s Running Your Life

Photo by Tim Gouw on Unsplash

Most entrepreneurs are living in a prison of their own making. They’ve built the bars with notifications, constructed the walls with “urgent” client needs, and willingly locked themselves inside with the belief that stepping away means certain failure.

After 5 years of operating like this, a simple afternoon watching Sonic 3 with my son became my wake-up call.

The core issue isn’t time management — it’s psychology.

When every client message feels like a ticking time bomb and every hour away feels like potential revenue lost, you’re operating from a place of fear.

But business isn’t about constant availability; it’s about consistent value delivery.

Consider this: If your business requires your constant attention to function, you haven’t built a business — you’ve built a demanding job.

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Brad Bartlett
Brad Bartlett

Written by Brad Bartlett

Professional Freelance Copywriter. (www.bradleebartlett.co) Musings on #freelancing, #productivity, #self-development, and more!

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