The One Thing Missing From Your Business? You.

Brad Bartlett
4 min readJun 28, 2024

Isn’t it time you defined your business — rather than letting your clients or the market do it for you?

Photo by Vinicius Wiesehofer on Unsplash

Let’s cut the crap, shall we? If you’ve been in freelance long, you’ve noticed theres no shortage of advice on how to “crush it” or “10x your income.”

But here’s the reality: none of that matters if you’re not bringing yourself to the table.

You’ve probably spent hours perfecting your portfolio, updating your website, and trying to “own” your social media presence.

But when was the last time you actually showed up as, well, you?

Here’s the deal: clients aren’t hiring a perfectly polished brand. They’re hiring a person.

And if that person is just a hollow shell of buzzwords and stock photos, you’re doing both yourself and your clients a disservice.

So, how about we try something radical?

Be real.

Be authentic.

Hell, be downright weird if that’s who you are.

Your quirks, your opinions, your unique way of seeing the world — that’s your secret sauce. It’s what sets you apart from the cookie-cutter freelancers in the market who are “GPT-ing their way to…



Brad Bartlett

Professional Freelance Copywriter. ( Musings on #freelancing, #productivity, #self-development, and more!