The Freelancer’s Dilemma: To Niche or Not to Niche?

Brad Bartlett
5 min readMar 5, 2024

And is it possible to do both? (Hint: I think it is.)

As a freelancer, one of the most important decisions you’ll face is whether to be a specialist or a generalist. It’s a question that has plagued the minds of freelancers since the dawn of the gig economy.

Okay, maybe not that long, but it’s definitely a hot topic in the freelance world. (just look…

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Brad Bartlett

Professional Freelance Copywriter. (www.bradleebartlett.co) Musings on #freelancing, #productivity, #self-development, and more!