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Listen, I Know You’ve Got A Cool NFT, But…
Web3 has a marketing problem. It’s time for founders to start talking about it.
NFT projects are all the rage right now.
And for good reason: they’re a new way to own and trade digital assets powered by the same decentralized technologies that power cryptocurrencies like Bitcoin.
But here’s the thing: ask an average person (and I have), and they’ll tell you that they don’t really understand what an NFT is or how it works.
At best, they’ll offer a confused “Well, isn’t that just a digital trading card?”
At worst, you’ll get a smirk and a “Hah! Good luck with that.”
It’s not just non-crypto people who are confused, either. I’ve been working in the space for years, and I still have to stop and think about how NFTs work every time I explain them to someone.
The problem is that the current crop of NFT projects are focused on building cool applications and technologies, but they’re not doing a very good job of explaining why those applications are useful or how they work.
And that’s a problem, because if people don’t understand how NFTs work, they’re not going to invest in them — at least not in the long term.
