Google Ads is Growing — Are You?
Google Ads just revealed crazy revenue growth — meaning that if you aren’t using their services to promote your brand, your competitors definitely are.
Still not sure if investing in Google Ads is the way to go?
According to today’s earnings report from Google’s parent company Alphabet, Google Ads are raking in the dough — especially due to the rise in digital-first consumer marketing during the pandemic.
Here are just a few of the stats reported by CNBC via Refinitv today:
- Google Ads Revenue: $61.88 billion ( up from $56.16 billion expected revenue.)
- YouTube advertising Revenue: $7.00 billion (up from $6.37 billion expected revenue.)
Overall, Google’s total ad revenue has increased by an astonishing 69% over a year ago, with a total of $50.44 billion earned on advertising.
Numbers, Numbers, What do They Mean?
So what do Google’s ad revenue numbers mean for your business?
The rising revenue of Google’s ad system means that even if your small business isn’t using Google Ads to promote products and services, you can bet that your competitors are.
Here are just a few of the top reasons I encourage clients to consider adding Google advertising to their marketing strategy:
1. You don’t have to be a huge business to take advantage of Google Ads.
Google has created advertising for even small businesses and entrepreneurs, with tiered pricing based on the amount you spend every month and not your overall revenue.
2. Analytics are easy to track, read, and interpret.
Google’s analytics are simple and intuitive — meaning you can easily track goals, conversion rates, trends, and much more. This makes it easy to find what tactics work best for you and which ones fall flat.
3. You have many options when it comes to how you choose to run your ad campaigns.
The Google Ads platform gives you a variety of options on how to run your ad campaigns, from:
- Standard Text Ads
- Shopping Campaigns
- Product Listing Ads
- Image and Video Ads
4. Google can help drive traffic and conversions, regardless of your industry.
Google has been in business for almost 20 years now — which means they have created all sorts of ways to help you attract customer attention. From AdWords to Google Display Network and more, Google can help drive customers to your business from any industry.
5. They have a lot of tools for smaller businesses that are easy to use and understand.
Google Ads has an entire page dedicated to helping small business owners learn the basics of setting up Google Ads.
6. They let you target your ads with hyper-local specificity to meet your goals.
You can still target certain ads to consumers in specific geographic locations even if they aren’t searching for your products and services when they are online.
You could, for example, show adverts for local businesses or events on Google Maps to help bring customers into the area you want them to see, regardless of what they are searching for on the web.
7. Google Ads can promote more than just your website.
You can use Google AdWords to promote more than just your own website or even your social media platforms — you can also advertise on Youtube and a wide variety of other websites with ads running already.
8. It’s the most popular ad platform.
If you’re looking for an ad platform that will drive as much traffic and engagement from your target audience as possible, Google Ads should be at the top of your list.
Because it’s so popular and well known, it’s easy to use Google Ads as a springboard for other online marketing efforts with video, search engine optimization, social media, and more.
9. It’s easy to start small and easily scale up your campaigns as needed.
You don’t have to commit a lot of time or money to Google Ads to get started — you can create an account with just a few clicks and begin running ads within minutes. If you want to spend more, you can — and it’s just as easy to scale back your efforts again.
Start Using Google Ads today.
You can create a Google Ads account for Free — no credit card is required, and you’re under no obligation to spend money when you get started.
If you’re looking for help getting your Google Ads campaign off the ground (or even if you want some advice from an experienced business owner), let me know!
At Pipe and Pen Writing Services, I can help you create the copy that goes directly into your ads and make sure they are as effective as possible.
