Are You Writing For Your Audience?

Four easy tips to help you reach your audience with your writing — and hook them until the end.

Photo by mauro mora on Unsplash

There’s an old saying that goes, “Write what you know.”

And while that’s certainly good advice, there’s something else you should keep in mind when you sit down to put pen to paper (or fingers to keyboard):

Who are you writing for?

Your audience is vitally important, and you need to consider them carefully before you start putting words on the page.

After all, you don’t want to bombard them with information they don’t care about, or that is too difficult for them to understand.

You need to ensure that you’re writing in a way that is easy for your readers to digest and that will keep them coming back for more!

So how do you go about finding and writing for your audience?

4 Ways to Write FOR Your Target Audience

1. Define your audience.

This may seem like a no-brainer, but it’s important to take the time to really think about who you’re writing for.

Are you writing for other businesses in your industry? Consumers? Other writers? Knowing who you’re writing for will help you to determine the tone and…