3 Fast Tips to Audit Your Site’s SEO
Feel that your site’s SEO could be improved, but not sure where to start? Here are three quick tips to audit your site’s SEO.
There are few things as necessary in the digital marketplace as a strong SEO strategy.
A site with good SEO will rank higher in search engine results pages (SERPs), making it more visible to potential customers. Good SEO can also lead to increased traffic and sales.
If you’re not happy with your site’s current SEO, or if you want to make sure your site is as optimized as possible, you need to audit your site’s SEO.
Read on to learn how to audit some critical aspects of your site’s SEO in just a few minutes.
What is SEO?
SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results.
In layman’s terms, this means making sure your website is as search engine friendly as possible so that when people search for keywords related to your business, your website appears as high up in the results as possible.
Why Does SEO Matter?
SEO matters because it can help you attract more visitors to your website.
If your website ranks higher in search engine results, more people will see it, and if your website is easy to use and relevant to what they are searching for, they are more likely to visit your site.
That’s why it’s essential to ensure your website is optimized for search engines so that you can attract more visitors and get more business.
How to Audit Your Site’s SEO
If you want to improve your site’s SEO,j there are a few things you can do. Here are three tips to get you started:
- Check your title tags, meta descriptions, header tags, and images
- Check for broken links or errors on your site
- Look at your website’s backlink profile
Let’s take a closer look at each of these tips and how you can use them to improve your site’s SEO with a couple of clicks!
1. Check Your Title Tags, Meta Descriptions, Header Tags, and Images
The first thing you should do when you’re auditing your site’s SEO is to check your title tags, meta descriptions, header tags, and images.
Make sure that all of these elements are correctly optimized. This means using relevant keywords to your business and ensuring your tags and descriptions are unique and exciting.
Keyword research is critical and requires you to know your market niche, your location search results, and more.
One of the best ways to figure out the right keywords for your meta content is with an expert.
2. Check for Broken Links or Errors on Your Site
Next, you should check for any broken links or errors on your site. These can hurt your ranking and make it harder for people to find your website.
Trust me. There’s nothing worse for a website visitor than to click something and find a blank or broken website page. That’s a one-way ticket to ending a potential sale.
Invest time into checking your site for broken website links to make sure everything is working smoothly.
To check for broken links, you can use a tool like Screaming Frog or Ubersuggest. Both have free trial capabilities, so you can use them to check your site for free.
3. Look at Your Website’s Backlink Profile
Finally, you should take a look at your website’s backlink profile. This is the number and quality of links pointing to your website from other websites.
Backlinks are crucial to ranking higher in search engine results, so it’s essential to make sure that your backlink profile is vital.
The more high-quality backlinks you have, the better.
If you have a lot of low-quality links, or if you have any links from spammy or irrelevant websites, these could hurt your ranking.
Many of these lurk on your site even without knowing. You can use a tool like Ahrefs to check your backlink profile and see where your links are coming from.
Audit Your Site Fast — and Work with an SEO Expert
To sum it up, these are three fast tips to audit your site’s SEO:
- Check your title tags, meta descriptions, header tags, and images
- Check for broken links or errors on your site
- Look at your website’s backlink profile
Following these tips, you can quickly audit your site’s SEO and find ways to improve it.
However, if you want to ensure that your website is optimized for search engines, it’s best to work with an experienced SEO expert.
There’s far more to SEO than just these three tips, and an SEO expert can help you create a comprehensive SEO strategy that will help you attract more visitors and get more business.
Find an expert who can help you target your niche market and enhance your domain authority — helping you to rank higher and get more traffic. Take your site to new heights with the help of an SEO expert!
